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Research papers

Structured sense-making

As providers of 'research' we conduct inquiry into consumer behavior in order to generate new insights. However, raw data are not insights. Observations without context provide very limited utility; defining sexy new trends each year is no basis for...

Catalogue: Qualitative 2008: Consumer Choice
Author: Richard Radka
November 20, 2008
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Citation

Radka, R. (2008a, November 20). Structured sense-making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/structured-sense-making